Kalcipos-D

Launching a new vitamin supplement into the UK, Meda asked Pulsar to produce a fully integrated campaign for the awareness of Vitamin D deficiency.
A suite of marketing collateral, both above and below the line were produced to support a national campaign on the importance of Vitamin D, particularly Vitamin D3 and at risk groups such as the elderly.
Materials for GPs and dietitians were produced along with patient information to support the prescribing of Kalcipos-D by healthcare professionals.
Developing KOLs for the brand has also been an integral focus for positioning Kalcipos-D as the 'sunshine vitamin'.

EpiPen (adrenaline) Auto-Injector UK and European launch

Pulsar Healthcare was commissioned to support Meda with the marketing strategy of the EpiPen (adrenaline) Auto - Injector device in the UK and the European market.
A suite of materials both on and off line were developed to educate patients regarding the symptoms of anaphylactic shock and how to effectively administer the EpiPen (adrenaline) Auto - Injector during an attack. Educational materials for HCPs and Allergy Clinics were also produced on the effective diagnosis and the managing of anaphylaxis as an illness.

Amielle

Owen Mumford, which has global head offices in the UK, manufactures and promotes a range of devices to help with patient-related conditions.
Vaginismus, a female health condition is one area where Owen Mumford has a range of devices available, either on prescription or OTC (depending on the specific country). Market research demonstrated that although the condition was becoming better known, there was little information to help HCPs and patients.

CarieScan Pro

	Pulsar won this dentistry account as a result of our innovative creative work. The campaign strategy targeted the dentist, hygienist and patient for an integrated approach to caries prevention. It created awareness and encouraged device uptake to ensure the earliest possible detection of hidden caries. We won the 2009 Rx Award of Excellence for this campaign.

Teva - Spotlight PCO engagement launch

Pulsar was briefed to create and develop an umbrella brand of generic products aimed at Primary Care Trusts. We developed a strategic 'Spotlight' campaign that highlighted the significant financial benefits of prescribing six generic brands versus competitor equivalents. This hugely successful campaign increased sales and won the 2009 Rx Award of Excellence. As a result, we are now a preferred supplier for Teva.

Bupa Home Healthcare

	Pulsar developed a fully-integrated campaign to help Bupa Home Healthcare with market penetration in existing and new service lines, and to effectively establish them as one of the leading home healthcare providers in the UK. Elements included branding, digital, event and exhibition support, PCT engagement and KOL development. We are a preferred supplier of BHH.

IS Pharma - Variquel

Pulsar was tasked with developing an international launch campaign that would drive awareness of Variquel and position it as the gold standard in the treatment of bleeding oesophageal varices. We produced branding and full campaign materials, including digital, to be adapted by local markets, This campaign was highly successful on a very restricted budget, and Variquel is now an internationally recognized brand.

Janssen - Cilag - Training Programme on pain management patch

	Pulsar developed the Ionsys training module following in-depth research into the training requirements of the target audience. As a result, this fentanyl educational programme met the exact needs of pharmacists, doctors and nurses.

Bracco

	Pulsar was asked to differentiate this small Italian Pharma company from its competitors in the highly saturated contrast media market place. Our impactful imagery stood out against the data-heavy competitor materials. This very successful campaign has raised the Bracco profile by winning IPA Best of Health award and by increasing brand awareness.

Eclipse

	The brief was to promote awareness of schizophrenia to patients, their friends and families. Pulsar effectively engaged with this young audience by depicting their condition in a striking visual poster campaign that was displayed in schools, hospitals and libraries. It won the 2007 IPA award for NHS patient-focused campaign.